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Media Training: Excellent spokesperson interview

When doing media training sessions, I often get questions about examples of good interviews.  This one came across my desk and I thought it was terrific to share.  The interview is about the controversy over Usage Based Billing (UBB) and Teksavvy’s spokesperson, George Burger, does an excellent job of not only making his case in clear terms, but he does a fantastic job in dealing with a challenging host in the CBC’s Kevin O’Leary. Burger’s interview segment starts at the 5:00 mark.

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