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Media Training: Excellent spokesperson interview

When doing media training sessions, I often get questions about examples of good interviews.  This one came across my desk and I thought it was terrific to share.  The interview is about the controversy over Usage Based Billing (UBB) and Teksavvy’s spokesperson, George Burger, does an excellent job of not only making his case in clear terms, but he does a fantastic job in dealing with a challenging host in the CBC’s Kevin O’Leary. Burger’s interview segment starts at the 5:00 mark.

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Room 40 helps Sheridan professor celebrate Beatles Degree

Sheridan College Professor, Mary-Lu Zahalan has become the first person to graduate from the world’s first master’s degree program in The Beatles.  Room 40 Communications worked with Sheridan College and Mary-Lu to celebrate her achievement after her graduation on Wednesday, January 26, 2011.  Using our media relations expertise with the Canadian market, Room 40 helped Mary-Lu’s story reach millions of people coast-to-coast.  See Mary-Lu’s interview on Canada AM from this morning right here:

Sheridan College's Mary-Lu Zahalan on CTV's Canada AM

http://watch.ctv.ca/news/top-picks/beatles-brain/#clip408179

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Sports reporter doing story on blindfolded half-court basket hits behind the head half-court shot!

Hilarious video of  a reporter shooting the lead-in to a story about a kid who hit a blindfolded half-court basketball shot.
He tries a behind the head half-court shot as part of the set-up and hits it!

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